Virgin Mobile operates in several countries and each country operates their own site along with a distinct URL. For example, virginmobileusa.com in the US, virginmobile.com.au in Australia, and virginmobile.com/uk in Britian. Each market was reluctant to market their “direct URL” because they were longer and thus, less memorable. However, pointing prospects and customers in all markets to a single URL (virginmobile.com) which included a country selector was problematic because the landing page wouldn’t match the marketing used in the local market.
Our solution was to develop a single global gateway that allowed people to select their country, however the design used imagery from each local site. This simple solution provided continuity between the online or offline marketing making in each market.
